About the Project
BlackBox serves a niche yet growing market in the reptile enclosure industry. Their website needed a design that reflects their product quality and makes it easy for customers to explore various cage sizes, styles, accessories, and customization options. A major component of this project was crafting the UI design for a custom product configurator, a tool that allows users to build their ideal cage setup in just a few clicks.
We worked closely with the client to:
- Develop a clean and structured layout aligned with the brand’s rugged yet modern identity
- Design an interactive and user-friendly custom configurator flow
- Organize complex product variations in a visual, digestible format
- Optimize the layout for mobile and tablet usability
- Create mockups and UI elements that could be easily implemented by the development team
The result was a seamless and engaging UI design that empowers customers to customize their product before checkout — a critical factor in improving conversions and user satisfaction.
Project Goals
The key goals of the BlackBox UI design project were:
- Design a professional, responsive website UI tailored to the reptile enclosure niche
- Create a clean and intuitive product configurator that handles multiple customization options without overwhelming the user
- Improve the customer journey by simplifying the path from product selection to configuration and checkout
- Support the sales process by visually showcasing the product’s modularity and upgrade options
- Deliver developer-friendly design assets that make integration smooth and scalable
This project helped position BlackBox as a premium player in their industry, while enhancing the online shopping experience for a technically demanding product line.
